Beat the Channel

Beat the Channel is a high-energy and totally original primetime entertainment format which sees two popular TV presenters given the chance to win a 15-minute live broadcast slot, where anything goes! But to win, they first need to beat the ultimate competitor: their very own host channel!

Our brief was to convey the scale, riotous excitement, action and fun of this brand new format, and to build a campaign to represent Red Arrow Studios formats strategy of creating energetic, bold and hilarious studio-based shows which the whole family can enjoy.