Wild Bill
A sharp-witted and original take on the police procedural show, Wild Bill was described by its star and Executive Producer, Rob Lowe as “…a larger than life character who’s outrageously articulate, has nothing to lose and revels in being an American fish out of water.”
Working in close partnership with ITV Studios Global Entertainment and ITV Drama Picture Publicity, IDT’s brief was to evoke the atmosphere of the Wild West with a quintessentially British Police slant and US cinematic scale, across multiple campaigns.
Client
ITV Studios, ITV Drama Picture Publicity
Project Date
March 2019
Category
Art Direction · Branding · Creative · Design